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Custom vs Modular Booth Design: Which Is Right For Your Brand

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When planning a trade show, one of the most critical decisions your business will face is whether to select a modular booth design or a custom-built one. There are benefits and limitations to both designs, so the decision ultimately comes down to what you hope to accomplish as a business, your budget, and the kind of brand identity you want.

This post will help you distinguish between them and make a decision based on the one that would best reflect your business at any given exhibition.

Understanding Modular Booth Design

The modular booth structure is composed of pre-designed and reusable components. These kiosks are easily portable, allowing them to be set up, collapsed, and reused at various exhibitions.
If your business exhibits at several trade shows throughout the year, a modular booth design could save you both time and money. Reconfigurable layouts also provide flexibility for spaces of varying sizes – from small events to exhibition halls.

Benefits of Custom Booth Design

These booths are custom-made to reflect your own corporate image, colors, and message. A custom trade show booth design offers great visual appeal and will set your brand apart.
In general, companies that seek to have their brand memorably seen will choose a custom trade show booth in sizes such as 20×40, 20×30, or 20×20. For smaller events, consider a custom 10×10 trade show display or a ready-made version of the 10×20 trade show booth, which allows for customization and booth setup within smaller spaces.

Conclusion

There are pros and cons to both options, including custom booth types and designs, as well as modular booth designs. Your decision will be based on your budget, the frequency of trade shows you attend, and the level of brand identity you want to establish. Well-thought-out booth designs can help improve exposure, drive more foot traffic, and create a lasting impact.

At Aars Exhibits LLC, we focus on modular booth design and custom booth design. With years of experience in the field, we develop innovative ideas to build your brand, helping you achieve your marketing and branding objectives. Whether you are looking for a travel-ready modular exhibit booth design or a large 20×30 custom trade show booth, we offer the best creative solutions that demand attention and provide a competitive advantage.

Frequently Asked Questions (FAQs)

What is the difference between a modular booth design and a custom booth design?
A modular booth is built with reusable, adaptable parts, while a custom booth is created from the ground up, tailored to fulfill a brand’s particular vision.
Yes, custom and modular elements often come together in trade show booths, aiming to strike a balance between investment and distinctiveness.

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