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How Elevated Structures Enhance 20×20 Trade Show Booths

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A 20×20 booth will provide space for demonstrations, meetings, product display and a branded experience for visitors. The size of the stand does not guarantee it will be seen. Elevated structures offer vertical branding that aids in mid-sized trade show booths being easily understood all the way across a trade show floor. The goal isn’t to create taller; the goal is to create height strategically for wayfinding, brand recall, product storytelling and meeting functionality. When designing a 20×20 custom trade show booth, it is important to keep the area clear while also making it look larger.

Key Takeaways

  • 20x20 Trade Show Booths can be more easily spotted from various locations in a busy exhibition hall when they're elevated.
  • Suspended signs can be used to create an extra level of visibility for the brand without sacrificing floor space for demos, seating and talking.
  • Tension fabric systems offer a lightweight base to support robust graphics, backlighting and repeatable booth designs.
  • If the venue allows for a multi-level structure which is compliant, a double-deck booth can be used to provide additional meeting or hospitality space.
  • When designing, it is important to take into consideration height, graphics, lighting, rigging, installation, shipping and venue regulations.

Why Height Matters for 20x20 Trade Show Booths

The 20×20 footprint is 400 square feet, but visitors will engage with the exhibit via the aisles and intersections, through neighboring exhibit booths and from a distance of the viewing. Thus, it becomes important to have vertical communication. Logos, product messages or architectural designs that are higher than eye level can be easily recognized before the visitor arrives at the booth.

In a 20×20 booth design, the main purpose of the elevated elements is to mark a visual milestone without having to take up the entire floor space.

Aars Exhibits' Elevated Branding & Suspended Signage

One advantage that suspended signage offers 20×20 Trade Show Booths is the ability to use space above the exhibit that can be used for branding instead of space below. A suspended sign, circular sign, rectangular sign or a custom architectural sign can be an identifiable identifier from many aisles on an island layout.
Aars Exhibits will create a high-level branding of the exhibitor, show goals, booth orientation and allowable venue requirements. The overhead message should be concise and easily understood.
When using signage that is suspended:
  • Your booth should be visible from a good distance, from a few aisles before they arrive at the booth.
  • You need to show your customers or have seating space for product demonstrations or customer meetings.
  • Your brand must be there with a visual cue, without building a fence around the booth.
  • The venue has agreed to the rigging location and will allow the proposed sign size and weight.
All rigging considerations must be addressed in advance, such as: height of rigging, point of suspension, approved rigging personnel, engineering considerations, insurance conditions and move-in schedule.

Aars Exhibits' Tension Fabric Display Systems

Tension fabric systems can be used in modular and custom exhibit uses due to their lightweight and printed fabric graphics. Fabric structures can be designed as high branded walls, lighting-up surfaces, product backdrops, meeting partitions, architectural forms, etc., to achieve a clean visual finish in 20×20 Trade Show Booth Design.

This will help in maintaining consistency of branding across various events for exhibitors who are attending multiple events. Graphics can be changed, and frame settings can change as per the show requirements.
Tension fabric systems are suitable solutions where:
  • You need a sleek look and feel to the architecture without overemphasis on traditional architecture.
  • You need a portable trade show display with reusable exhibit framing and interchangeable or updateable graphics for your exhibit program.
  • Branding is crucial to your visual strategy and campaign identity, and backlit branding is a part of that.
  • For periodic events, it is important to consider shipping efficiency and practicability of installation.

Choosing the Right Elevated Structure for Your Booth Objective

The best 20×20 trade show booth designs for mid-size trade shows are a mix of raised design pieces.

Before choosing a structure, ask:
  • What is there for visitors to notice prior to entering the booth?
  • What would you like to see highlighted in the most powerful way in that product/service?
  • What percentage of the floor has to be left clear?
  • Is there a need for a private meeting room at the booth?
  • Will the structure be only used once or in an exhibit program?

How Elevated Elements Improve Visitor Flow

With a good booth design, you can take visitors through a process of recognition to engagement. The branding is done at the elevated level, which sets the stage for the next step. The floor-level layout ensures it is clear.

A 20×20 custom trade show booth design can be divided into zones with vertical elements rather than physical ones. A branded tower can help designate a product demonstration area, and an illuminated wall can provide the anchor for a reception area. Tables at meetings can be towards the noisier end; this will still allow a central path to be maintained.

Double-Deck Booths for Added Functional Space

A double-deck booth is a booth with a second level, within the same footprint as the bottom level of the booth. If space, engineering requirements and budget permit, the upper floor may be utilized for private meetings, hospitality, executive discussions, storage or controlled product presentations.
It is not only an aesthetically pleasing value but also one that is functional: the bottom part of it can be left open for demonstrations, the upper part for focused discussion.
A double-deck booth, however, needs to be built, licensed, meet safety standards, have access plans, take a while to install, and must be approved by the venue.
Here are some of the things you’ll need to consider when determining the suitability of a double-deck booth:
  • If it's needed to address a space or meeting need, whether this extra level is needed.
  • The ability to allow the intended size, access, footprint and structural configuration at the venue.
  • If the longer time frame is the official move-in time frame, whether or not it fits.
  • The cost of freight, labor, engineering and storage needs are suitable for the exhibit budget.

Designing Graphics for Elevated Visibility

For distant viewing, the graphics for elevated architecture should be designed. A high-mounted logo won’t disappear from the other aisle, a short headline will communicate more than dense copy, a strong brand mark will resonate more than a long one, and imagery that’s in contrast to the text will resonate more than imagery that’s dense in copy.
The top elements: identity and orientation. Explain solutions with mid-level graphics and specifications, demonstrations, proof points, and calls to action with eye-level panels.
Aars Exhibits can seamlessly incorporate graphics into fabric systems, illuminated walls, and suspended structures, all within a seamless, smooth and attractive finish.

Planning Installation, Logistics, and Venue Compliance

All of these areas are impacted by elevated design: shipping, material handling, installation labour, storage, rigging, electrical planning and move-in time. These requirements must be determined in the design process.
Exhibitors should check the manual of this event for the height restrictions, rigging, weight limits, deadlines and labour requirements. In some instances, multi-level structures will need engineering documentation and permits as well.

Purchase or Rental: What Should Exhibitors Consider?

Whether to opt for a 20×20 trade show booth rental or purchase is a function of the exhibition frequency, system life, flexibility and storage. Rental might be preferable for single show exhibitors, while re-usable structures may be suitable for those that appear regularly.

Consider:
  • The number of exhibitions scheduled for the year and the size of the booth(s) at each one.
  • Changes to the design required between shows and the amount of graphic changes to be done.
  • Storage, transportation, maintenance and refurbishment requirements.
  • Sum of all program expenses, including initial fabrication expenses!

Combining Elevated Features for Greater Impact

A good 20×20 piece of artwork does not have to have all the raised elements. It requires a combination of the right items. For practical layout inspiration, check out our guide on 10 Stunning 20×20 Booth Design Ideas That Wow Crowds. The suspended sign can create a sense of visibility from far away; the tension fabric wall can serve for branding, and a vertical display can be used to focus on the most important product or demonstration.

This translates to a hierarchy of elements that are imposed from the exterior towards the interior: the first thing the visitor notices is the brand, then the offer, followed by the entrance and the sales experience. This ensures that your booth doesn’t become too cluttered and distracting.
Aars Exhibits integrates elevated architecture with the goals of the exhibitor, the product, the visitors’ experience and the requirements of the business to use vertical space efficiently and effectively in 20×20 Trade Show Booths.

Conclusion: Build Up Without Losing Functionality

With the elevated booths, you can change the way the 20×20 booth works in the hectic exhibition setting. They are of strategic value because of their elevation. Branding can be suspended to enhance visibility and recognition. Fabric systems with tension can provide scalable architecture, and a double-decked solution can provide additional functional space if allowed.
The focus is on balancing each raised element so that it either has a word of brand or, with visitors, a business conversation or a story about a product. These goals can be incorporated into a booth design, graphics, fabrication, installation and event planning by Aars Exhibits.

Frequently Asked Questions

What should be the optimum height of 20x20 Trade Show Booths?
The proper height will vary, depending upon venue regulations, location of booth, sightlines and structural needs.
Yes, if overhead signage and rigging required for this type of signage is allowed and if the weight, height, labor and safety requirements are met.
Yes, they can offer a range of branded walls, backlit graphics, partitions and even reusable architectural elements for mid-sized exhibits.
If an exhibitor requires more meeting, hospitality or space in the booth, a double-deck booth will be helpful.
Yes, there are elevated elements that can be added to rental programs, depending on the configuration, venue regulations and the scope of the project.

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